T.W.I.S.T
The Way I See Thingsin collaboration with Polaris & Co

(the way i see things)

A&R · Management · Creative Direction
A division of Polaris & Co
TNext stop: the way i see things MNow boarding: Madelberta WMind the gap between good and great IA&R · Management · Creative Direction LNow boarding: LoenPChange here for Polaris & Co
Now showing
Now showingMadelberta · My Surrender
    About

    Every artist is a way of seeing. We help the world see it too.

    A division of Polaris & Co

    T.W.I.S.T is the label side of Polaris & Co. We sign artists and look after their A&R, management and creative direction, while Polaris's events division puts on the live shows. Two equal halves of one company.

    A&R

    Finding artists early and backing the sound before everyone else catches on.

    Management

    Releases, campaigns, gigs and the day-to-day, so the artist can focus on the work.

    Creative Direction

    Visuals, styling and rollouts. How an artist looks and feels, not only how they sound.

    The name
    FA note from the founderWhy I started T.W.I.S.T, and who got me here→
    Ethos

    Every artist sees the world their own way. Our job is to make sure everyone else gets to see it too.

    • T

      Their vision comes first

      We back the way the artist sees things, not the way we think they should. Our ideas serve their sound, never the other way round.

    • W

      Build slowly, build properly

      No chasing overnight hype. We develop artists over time, one release, one show, one fan at a time, so it lasts.

    • I

      Everything is direction

      The music, the photos, the words, the website, how a release feels on the day. Every detail says something, so we take care with all of it.

    • S

      Community over clout

      We came out of a collective, and we still work like one: friends, artists and creatives lifting each other up.

    • T

      Fair and clear

      Honest conversations and clear agreements. Artists always know where they stand and keep their own voice.